Skip Navigation

Antisemitism Explained

Welcome to our educational campaign page, Antisemitism Explained. In light of the recent spike in antisemitic incidents, our goal with this campaign is to stop the proliferation of antisemitic images and statements in media and social media.

In some cases, people share this type of offensive material because of deep-seated hatred. But in many others, people share content without understanding its offensive nature. Some people may look at an image filled with hurtful stereotypes and not realize exactly what it means or how harmful it is.

As always, our goal is to educate the public on how to recognize damaging stereotypes and fight back against them.

Rothschilds

Published in France in 1898, this image was created by French caricaturist C. Leandre to represent a member of the wealthy Rothschild family. The Rothschilds are a Jewish family originating from Frankfurt. The family acquired significant wealth through banking starting in the late 1700s. The family’s wealth, status, and international renown grew through generations even into the 21th century. Antisemitic descriptions of the Rothschilds claim they are part of an international Jewish conspiracy to control the world economy. This is evidenced in the cartoon through the central character’s grasp on the earth with his talon-like hands. The figure’s large hooked nose references antisemitic stereotypes. The figure is also shown with a gold ring and a golden crown, with cow decoration that refers to the biblical story of idolatry. In the surrounding yellow halo, we see words referencing the Rothschilds’ protection of Israelites, the Jewish people. With hands clutching the globe, the illustrator depicts the Rothschilds manipulation of the world economy for the benefit of only their own community.

Social

A professor from a prominent American university posted this image on their personal facebook page in 2017. The meme references several conspiracy theories about Jewish people; many involving Jewish control and manipulation of certain aspects of society. The image uses a common antisemitic figure, the ‘Happy Merchant’ who has exaggerated features including a large hooked nose and conniving expression. This figure is shown as a scheming and frightening individual with undue influence over economy, courts, war, medical innovation, media, and other fields. Though the professor claimed their facebook page had been hacked, they were subsequently removed from leadership positions, and given remedial cultural sensitivity training.

Kanye West

In 2023, Ye West (formerly known as Kanye West) tweeted that he would “go death con 3 ON JEWISH PEOPLE.” This tweet went viral, spreading rapidly before his Twitter and Instagram accounts were suspended. Prior to this tweet, Ye had made several antisemitic and racist statements, including appearing in interviews where he blamed the ‘Jewish media’ for exploiting the music industry. With followers in the millions, Ye’s tweets and comments had a huge impact and galvanized fans who held antisemitic beliefs. This was apparent when fans of Ye’s antisemitic statements flew a banner declaring their support over the 101 Freeway in Ventura County, California.

https://www.adl.org/resources/blog/ye-right-antisemitic-campaign-continues

Anne Frank

In 2022, a Rhode Island eatery shared this antisemitic meme on their social media feed in reference to extremely high summer temperatures. The meme compares the summer heat to the ovens used to burn bodies of people who died in concentration and death camps during the Holocaust. The young woman pictured is recognizably Anne Frank, a Jewish girl who hid from the Nazis for 2 years before being deported to Auschwitz-Birkenau with her family. Anne and her sister Margot died in Bergen-Belsen in the winter of 1945. The only survivor of the Frank family was Anne’s father Otto, who went on to publish Anne’s diary first in 1947. Over time, the Diary of Anne Frank became the most well-known Holocaust diary in the world. Sadly, Anne Frank’s story and image has been corrupted time and again by antisemitic people.

Proud Boys

This picture was taken at a rally protesting the results of the 2020 presidential election in Washington, DC.  There were several hate groups in attendance at the protest. The man in the back of the photo is wearing a shirt proclaiming his affiliation with the Proud Boys, a known white supremacist group. The central figure in the photo is wearing a t-shirt with a logo and the abbreviation “6MWE.” This is a phrase used by white supremacist groups to mean “6 million wasn’t enough,” referring to the number of Jewish victims of the Holocaust. arrows pointing to the shirt: “6MWE”:  This is a popular acronym used by neo-Nazi groups meaning “6 million wasn’t enough,” implying not enough Jews were killed in the Holocaust.

Israel Flag

This sign was seen at a rally for Palestine after  the start of the Israel-Hamas war in 2023. The poster’s color and central design references the Israeli flag, with the additional message of ‘stop the Nazis.’ The Nazi swastika symbol has been added in the center of the Star of the David. It is important to note that criticism of Israel’s government and policies is not antisemitic- however there are many cases in which it does cross the line into antisemitism. Criticism crosses into antisemitism when it delegitimizes Israel as a sovereign country, holds Israel to different standard than other countries, and/or demonizes Israel and Israelis. In this case, this poster is antisemitic, as it equates Israel with the Nazis. This is a false and incompatible comparison. The Nazis committed a genocide against Jewish people and other minorities they held to be inferior to pure Aryan Germans. As Nazis are white supremacists who believe Jewish people are an inferior race, it is impossible for Jewish people to be Nazis. This false equivalency is especially harmful and hateful, as it claims the Jewish state is comprised of the very white supremacists who attempted the  total annihilation of Jews during the Holocaust.

Propaganda Poster with Snake and Apples

This segment of a Nazi German propaganda poster employs the antisemitic trope of Jews as snakes to indicate that Jews are cunning and untrustworthy. By arranging apples reading “freiheit” and “gleichheit” around the snake, this image blames Jews for the expulsion from the Garden of Eden while simultaneously indicating that Jews control Germans’ basic freedoms. The snake’s stereotypical facial features, along with references to money, also draw upon antisemitic associations.

An early iteration on this theme, this 1900 poster housed in the collections of the National Library of Israel depicts Alfred Dreyfus as a hydra. Dreyfus was a French Jewish army captain wrongfully convicted of treason in 1895; this incident, referred to as the Dreyfus Affair, shaped French politics for decades, and demonstrated to Jews worldwide that even a highly decorated and assimilated Jew could be the victim of pernicious antisemitism. For additional historical examples of propaganda showcasing the trope of Jews linked with serpents, visit the United States Holocaust Memorial Museum’s online collections (1, German poster from 1941; and, 2, Austrian poster from 1919-1920).

The antisemitic trope linking Jews with snakes is often associated with the trope of Jewish disloyalty. As such, it is not surprising that references to Jews’ perceived treason and disloyalty is referenced in this image as well. Visit the ADL’s Antisemitism Uncovered resource to learn more about this theme.

Advertisement Poster for Der Ewige Jude

Originally created to popularize the anti-Semitic film “Der Ewige Jude”, translated as “The Eternal Jew,” this Nazi propaganda poster from Vienna, Austria (circa 1938) purports to demonstrate the alleged destructive influence that Jews wielded over Austrian society. The figure in this picture is easily identified as an antisemitic caricature, with a large nose, heavy eyebrows, long beard, and thick, curly hair, paired with a skullcap and overcoat meant to reference traditional Jewish styles of dress.

Der Ewige Jude was a film created by the Nazi German Ministry of Propaganda, filmed as a pseudo-documentary. This film depicts Jews as unclean and disease-ridden by comparing Jews to teeming swarms of rats, and characterizes Jewish ritual practices as disgusting, foreign, and dangerous in an effort to stir up antisemitic foment. Importantly, Der Ewige Jude ends with a speech by Hitler proposing “the annihilation of the Jewish race in Europe.”

Purported links between Jews and disease are hundreds of years old; see this 1720 edict from the USHMM collections issued by numerous European rulers barring Jews from entry due to concerns that Jews would spread disease in their borders. Conversely, Jewish populations have also been compared to diseases; see this French poster dated 1942-1945, reading “Tuberculosis, Syphilis, Cancer are curable…it is necessary to finish the biggest curse: The Jew!!” Ultimately, Jews were indeed victims of disease during the Holocaust as the result of unsanitary and overcrowded conditions in ghettos. Yet, Nazis used the skyrocketing rates of illness resulting from these abhorrent living conditions to identify Jews as agents of disease transmission, and that they must therefore be eliminated; see this 1941 Polish poster from the USHMM’s collections comparing Jews to lice, and identifying them as typhus transmission vectors.

Misattributed Quote with Happy Merchant

With a skullcap, unkempt eyebrows and hair, heavy beard, large nose, and conniving facial expression and hand gestures, the figure in this picture, termed “the Happy Merchant,” first appeared in the early 2000s, and is now a common feature in antisemitic online forums. While this specific meme may be new, its roots lie in pre-Holocaust European antisemitic imagery. Paired with this dangerous imagery, the misattributed quote intends to assure the viewer that their antisemitic inclinations are derived from real grievances, rather than the results of internalized bigotry.

A fixture on forums such as 4chan and Gab, two major online outlets frequented by members of the alt right, The Happy Merchant has been adapted into a wide variety of antisemitic and otherwise bigoted images, gifs, cartoons, and more. Also called “Le Happy Merchant,” “Merchant Face,” and “Jew Face,” the Happy Merchant often serves as an antisemitic shorthand, and is frequently paired with text mocking Jews’ grief over the Holocaust or supposed intent to oppress others.

The hallmark characteristics of the Happy Merchant appear in antisemitic content stretching back hundreds of years. Perhaps the most obvious feature meant to indicate the Happy Merchant’s Jewishness is his dramatically oversized nose. References to Jews having large noses date as far back as the 12th century; yet, the stereotype is based in negative connotations associated with large noses rather than in any actual physical traits. The Happy Merchant’s messy appearance serves as a close cousin to the antisemitic stereotype of filth and disease spread.

Images emphasizing Jewish greed and excess often feature references to diamonds and jewels, often shown in relation to people with limited means or those whom a Jew is attempting to persuade under his influence (1, from 1902 New York; 2, from 1910 Great Britain; 3, from London, date unknown; 4, from 1920s Germany; and, 5, from 1906 US).

Likening people to vermin (rats)

Why does racist imagery often show people of certain backgrounds as animals? Rats make us think of disease, dirt and infestation, and have been used to represent Jews in antisemitic imagery throughout history into the present. Take a look at this is propaganda poster from the 1940s when the Nazis occupied Denmark. The text reads “Rats. Destroy them.” In a Nazi propaganda film, the Eternal Jew the occupants of a Jewish ghetto are shown in tight quarters likened to rats swarming in a sewer. The statement “Destroy them” is particularly vile due to the common use of Zyklon B to eradicate rats as well as its use in the Nazi death camp’s gas chambers.

Co-opted Cartoon Character (Pepe the frog)

Pepe the Frog is an excellent example of a character co-opted by a hateful organization. Though the cartoon first appeared on the show Boy’s Club as a harmless character, white supremacists have since turned it into a popular meme that is racist and bigoted. In the images on the left, the frog is an antisemitic caricature with exaggerated features. Antisemitic imagery have historically shown Jews as cunning and scheming at the expense of others- the expression of pleasure at the destruction of the 9/11 terrorist attack is an example of this cruel falsity. On the right, the frog has a mustache and hair that are undeniably referencing Adolf Hitler. The added sentiment “kill jews man” is a violent antisemitic statement at any point in time- whether referencing Hitler or current neo-Nazi ideology.